Tom Ford

This hasn't scanned very well, but it is a Tom Ford card which you spray perfume on. Nevertheless, it has inspired me; the Tom Ford type is embossed and gold foiled with the rear side blank. This has got me thinking that for my Hope business cards I could emboss the Hope logo, using the colour scheme I have designed, or a blind emboss could look effective here. It is also printed on a coated cream stock which allows the embossed type to sit very well upon. Lots of considerations for me to make here.

Stock for Hope

As I am working on the website and app design for Hope clothing, I need images of their stock to work with. They do not currently have a website, so I have been on their Facebook page and taken a few images.

e-card research

I was going to propose that with everyone of my RSA greetings card, the buyer also recieves one free ecard. However, I wasn't really sure what an e-card entailed and after looking, I have found that are pretty much just short animations. Animation is not an area of design I wish to delve into, so I am going to leave that simply as a design idea!

Simple Print Collateral

Again, this is another example of print collateral that utilises a simple colour palette.

I want to have this use of simplistic vibrancy within my inpress print collateral.

Colour Scheme

The simplistic colour scheme works exceedingly well here; through the printed material it portrays a sense of grandure and expense. This is what I want to portray through my Hope branding, so I am going to use a neutral colour scheme of cream and white, with the addition of black.

Paper Stock

I want to find a quality paper stock that I can use to print my Hope branded print collateral on. I want it to allow the ink to sit well on it in order for it to look expensive and bespoke. Ideally, I would like it to be cream of white to tie in with the colour scheme. I have had a look at London Graphic Center as it was suggested to me by one of my peers, I think the stock has potential, but I feel I need to be able to touch the stock in order to really tell. Nevertheless, I am going to have a browse...

Innovative Hanger Design

I am looking at producing my own hangers for my UrbanTease range. This design is very simple yet effective in its use. I am not sure I have enough time to be able to produce something of this nature, nevertheless, it would have been possible had I have considered this earlier. This is something that I need to consider when working on my final major project; the available to me and the time it is going to take to produce high end design.

Hanger Design

I am looking at creating my own hangers to use for my UrbanTease stock. I am going to try screenprinting onto a hanger but I have come across these embossed hangers which look highly professional. This effect could be achieved through lasercutting, however, I think my products would benefit from the use of the colour coding system I have in place on the hangers themselves too.

ASOS swing ticket

My housemate Liv bought an item from ASOS, I disregarded the clothing item and was more interested in the label!!! The ASOS logo is debossed into the thick stock on the front and has a plain black reverse. I like the simplicity of this swing ticket and think this design idea could work really well using my colour palette for Hope clothing.

Print Collateral

I think using a two colour palette on white stock can make the design look fresh, well designed yet playful. Following this design direction could work really well for the inpress print collateral, especially considering that we have four colours to utilise.

Blind embossing

I am considering blind embossing my Hope print collateral. I want to use a neutral colour scheme, I was thinking a cream colour but this darker shade seems to work well in creating shadows to show off the embossing.

Inpress Wayfinding

We are considering how best to publicize the fact that we are holding a shop to those in Dock Street Market.

I think applying the type directly to the walls works really well, however, I am not sure we are going to be able to do this. So we will need to speak to Jake (the manager) and it may be the case that we just have to use a large scale print to mock this look.

Reindeer

I am going to use this image of a reindeer to draw my own reindeer for Christmas card designs to sell at the inpress event.

I am going to use the following image as inspiration for the style of the illustration I want to create. I do not want it to be a life replica, but instead have a more quirky feel.

Seed Packet Instructions

I am looking at seed instructions and how to inform people to plant seeds, I realised I had a packet of seeds that my brother gave me so I had a little look to see how they explain the steps.

These instructions are simple and to the point. I like the fact that they make it fun by the addition of the '5 salad facts'.

Coloured tape & wrap

I have been designing a print to produce on tissue paper, which will then wrap the tshirts before they are placed in the box/carrier. This idea of coloured tape would work exceedingly well with the colour coding system I am proposing for the Urban Tease collections. If I could find some which match the colours of my designs, this could be an option.

Unleashed

Unleashed is a shop run by third year graphic design students, like us, who also sell prints. I think this demonstrates that by running these events we are moving in the right direction and helping us and others to get out work out into the real world.

Design Visibility Quotes

Design is intelligence made visible.

~Don Newgren

Good design is obvious. Great design is transparent.

~Joe Sparano

Good design is a lot like clear thinking made visual.

~Edward Tufte

I want to use a quote concerned with the visibility of good design as it will allow me to use embossing in a clever way and will relate directly to the type present. The three quotes above seem most apt to my concept.

Box and Colour

I think the use of a different coloured box around the empty space (or where the type would be positioned in the case of a letterhead) could work considerably well with the inpress colour scheme. In effect it would produce a sort of border around it.

High End Fashion Brand Web Design

After looking at the fashion boutique web designs, I wanted to look at the higher end fashion brands web design so I can try and reign some of the design into the Hope branding.

Boutique Web Design

I have had a look at web design to get some visual inspiration for how I could apply my logo to web design and bring the brand to the web.

Fashion:: Store Design

I have been looking at the store design to see how the logo design is applied to the shop and the promotional material.

Coloured Print Collateral

I am proposing to design the inpress print collateral using the four inpress colours. I have now come across the above design which is an example of what I was considering; I want to four designs which are all the same, apart from the colour. I also think it will work well if the reverse is the same colour to contrast with the white front.

Notebook Pattern

I want to produce a pattern to be printed on the seeded paper inset that the user can then colour in, so I have been looking at a few geometric patterns to inspire my own design

The National Trust

I took a trip to a National Trust Park on Saturday, here at the visitors shop they were selling cards. I made me consider the fact that I could sell my RSA cards in a place like this. I would be targeting the correct audience; people who care about the environment and want to help preserve the natural landscape.

LCAD Christmas Card Design 2012

Fancy designing Leeds College of Art’s Christmas Card?

We’re running a competition to design a Leeds College of Art Christmas card.

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The Brief

Christmas Card Design

The Audience

Leeds College of Art Stakeholders - Industry, Partners, Community, Schools, Colleges, Friends and Family

The Size

15cm by 15cm

The Content on Front Cover and/or Inside

Choose from

-       Season’s Greetings

Or

-       Merry Christmas

The Style

Needs to represent ‘art’

The Format

-       Print Version
-       Email version – may incorporate moving graphics

The Prize

£20 worth of vouchers for the College shop plus a name credit on the back of the card.

The Deadline

Thursday 22^nd November at 5pm.

The Winner

Will be notified on Monday 26^th November

Your Entry

Please email your entry to – marketing@leeds-art.ac.uk

 

One Sided Embossed Business Cards

This one sided embossed business card looks very well designed and considered in respect to the print processes that it uses. Niall and I want to use a design similar to this for our business card design; we want one side to be flood coloured one of the inpress colours and the other side to contain the inpress contact information. Minimal but informative and to the point.

Clothing lines sold in Hope

I am going to look at the branding of the labels sold within Hope to give me a sense of what their branding should represent. These are my first impressions....

Barbour

bespoke, minimal, authentic, heritag, expensive, cultural, timeless

UGG

HOPE::

This is the information Hope use to describe themselves. I do not think this is going to make people want to shop at the store as the language is too colloquial and does not represent the products being sold in-store. When you look at the websites of the individual clothing lines being sold, Hope should present all of these through their own branding ....that is my task!

Hope:: Current branding

This is the current branding for Hope clothing boutique.

I feel Hope's current branding is dated and does not reflect the type of clothing sold within the store. Hope stocks high end, fairly highly priced clothing which needs to be reflected in the new branding. Their only online presence is Facebook and Twitter, they do not have an online shop which could help increase their sales immensely.

WGSN Fashion Foreasting

I have had a little look as WGSN online blog as they are concerned with fashion forecasting so may be able to give me a little inspiration for the design direction for my the rebrand of the clothing boutqiue 'Hope'.

'i-am' fashion branding

This is a company which I have looked at previously with regards to their in-store retail merchandising.  I am now going to look at how they brand a company, the way in which the logo relates to company and see if I can translate this through to my work.