I really like how the colour of the pattern is produced from the colour of the product being visible through the laser cut outer packaging. Also, the way in which the bellyband colour corresponds to the colour of the product is very effective against the dull colour of the stock.
Again, the use of a known product (the milk carton) and packaging a t-shirt within it seems to make sense when you realise it is to do with 'fresh' products. The tees also come with a notebook inside the carton.
These laces take a known product (test tube) and package an unrelated product into them. I think the concept of this could work really well with my tee range if I were able to find a product which is somehow distantly related; possibly through the production process.
I do not want to propose simple/standard packaging for my tee range or the rebrand of Hope clothing store, instead I want to propose an ingenious idea that blows people's minds!!!
So, I have been doing a little research into what has already been done to give me a little inspiration...
I like the idea of giving a free print away with every tee shirt in my tee range ....this would give me the chance to work on my printing and image skills, as well as branding.
These packages give this clothing line a very bespoke feel to them, making them appear expensive. The logo has been applied to the perspex in order to subtly brand the products in a mature manor.
The simplicity of this Ben Sherman packaging and collateral is heightened by the gold foiling applied to the type, as it gives the products a sense of grandure.
Whilst I was looking around shops I managed to pick up these pieces of promotional material
The Topshop material was handed to me to promote the opening of their new store tomorrow. Inside the yellow envelope was a Topshop gift card which has been loaded with cash to spend instore; this can only be discovered and redeemed by going into the new store tomorrow. The card can have anything up to £500 worth of credit on it; this is definitely and very ingenious way of getting customers into their new store. The leaflet which accompanied the envelope contained images of their latest clothing range, as well as information about events which will be taking place tomorrow and entry into a free prize draw. All in all, I think Topshop's promotion for their new store opening is very successful and will have be received extremely well.
The Aqua promotional material is very visually stimulating. The yellow geometric triangle of the £10 off flyer attracted me to look further into it and the change of papers halfway through the lookbook kept me intrigued and wanting to read on!
Today I took some time out of the studio to pop into town and gather some primary research for both my tee brief and Hope clothing re-brand brief. I was focusing on high street stores, high end stores and clothing boutiques looking specifically at the store layout, the presentation of the products, swing tickets, packaging and promotional material. I visited a variety of stores (some more successful than others)
Alexander Wang
This store layout was within Harvey Nichols. The use of the halogen bulbs drew attention to the section, this was the replicated with the use of brightly coloured stripes of vinyl on the walls. I really like the application of this; bright colours and bold angular shapes is something I would like to experiment with within my work.
American Apparel
What I found interesting here was the caged racks encasing the whole of the store, to which the store is then laid out via this; thus the shop can be continually changed with ease. I also found that they had a very strong use of colour coding appearing throughout the store which almost added an extra visual to the store's appearance. Lastly, the use of the vinyl type on the steps as you go up then and on the wall seemed to work particularly well, as the stairs are a place where people generally look down to ensure they do not trip up any steps! So it kind of makes sense.
Urban Outfitters
This was another interesting store, especially with regards to having multiple clothing lines within a single store, as this is what I am going to propose with my tee shirt line. Each section had it's own area within the store and a sign to highlight each section. I also found the presentation of the products and shoes to be highly influential; again, it was their use of colour and shapes which got me intrigued. Definitely aspect of design that I would like to infuse into my own designs.
Republic
I was very surprised by what I found in the Republic store, it is new so it had a lot of new features. The most interesting feature was the interactive shopping they had present, this consisted of three large touch screens where shoppers could browse the stores products and purchase them if they so desire. This then provides the shopper with a entirely new shopping experience and also allows me to propose design for screen for my products that I am potentially going to sell in there. Republic also had some ingenious methods of presenting their products; using chests of draws, ladders and vintage barrels etc. This has given me a lot to consider when designing how my tee range will presented at point of sale.
Reiss
The type on Reiss' window design caught my eye as I walked past, the letters had be fixed to the outer of the window so that they stood away; almost an embossed effect. Also, the white colour and clean lines of the letter shapes allows the store to appear high end and sophisticated.
Zara
There was nothing that interesting about the store design of Zara, other than it was well organised into sections within the store; A/W and different ranges within Zara.
All Saints
The All Saints swing tickets are printed onto a thick stock and have a rustic feel, which reflects the style of their clothes. I think this is an important factor that I need to consider when designing the swing tickets for my clothing range.
Harvey Nichols
I took a variety of photos whilst I was in Harvey Nichols to explore the general presentation of the products within the store; everything is well organised to create clean cut lines and free space within the store.
Aqua
I am very fond of the Aqua branding, it is clean and fresh with a simple triangular logo. I really like this and want the branding for my tee range to follow this simple design.
Miss Selfridge
There is a small vintage clothing line 'Blue Rinse' within the Miss Selfridge store. I was intrigued to see how this represented, however, it seemed to just follow the standard structure of the store and had nothing special about it.
French Connection
I walked past Ted Baker and was very interested by their window design; their clever use of luminous type on the windows and a scene created by the used of pop up card, makes it look like a scene out of a movie! I particularly like the type on the window, as I think it is eye catching yet legible.
I have learnt a lot from this visit and it has educated/inspired me as to how I can design my work.
