HOPE::

This is the information Hope use to describe themselves. I do not think this is going to make people want to shop at the store as the language is too colloquial and does not represent the products being sold in-store. When you look at the websites of the individual clothing lines being sold, Hope should present all of these through their own branding ....that is my task!

Hope:: Current branding

This is the current branding for Hope clothing boutique.

I feel Hope's current branding is dated and does not reflect the type of clothing sold within the store. Hope stocks high end, fairly highly priced clothing which needs to be reflected in the new branding. Their only online presence is Facebook and Twitter, they do not have an online shop which could help increase their sales immensely.

WGSN Fashion Foreasting

I have had a little look as WGSN online blog as they are concerned with fashion forecasting so may be able to give me a little inspiration for the design direction for my the rebrand of the clothing boutqiue 'Hope'.

'i-am' fashion branding

This is a company which I have looked at previously with regards to their in-store retail merchandising.  I am now going to look at how they brand a company, the way in which the logo relates to company and see if I can translate this through to my work.

Seed Planters

I have been thinking that I will produce the instructions to accompany the lasercut greeting card designs on a seed planter rather than just a piece of cardboard (I will rework this into the notebook design too). This will enable people to locate their shrub once they have planted the seeded paper. I wanted to look at the various formats which this could take...

I will have to make one thicker than this in order for it to be able to incorporate all of the instructions I need, but the main shape will still be present.

Clothing Boutique Branding

Inspiration for the Hope clothing boutique branding.

A sustainable method of delivery

If I am going to produce a considered sustainable design, then I need to consider how I can also create a sustainable method of delivery. Using a device such as a bike would be one way in which I can do just this.